Public relations is a key component of the marketing mix. It is however very important for young companies not to spend too much of the funding on this aspect. Many of the established PR companies do not readily understand this problem. Connect London has set up an in house PR company that has been specifically designed to deal with this problem and opportunity. Connect London PR is run as a separate company, but members of CLBC are given an initial consultation – and sometimes a campaign free of charge before committing themselves to a full campaign with Connect London PR, or indeed outside agencies. Connect London PR is very keen to find opportunities to link PR stories with clients and Connect London itself.