Content Marketing Without Blogging – A Guide to Blogging Alternatives

Let’s start with a clear message – blogs are here to stay.

The power of the written word is simply undeniable. The internet, for all practical reasons, runs on this power.

So, creating a blog that finds visitors, engages them and converts them into leads or customers is still the easiest, most used and most effective way of content marketing. In fact, for most businesses, writing a blog and content marketing are one and the same.

But are blogs the be-all and end-all of content marketing?

Definitely not!

Good content comes in diverse avatars. In this post, we will discuss some effective, highly-engaging and powerful alternatives to blogging that can have a positive impact on your content marketing campaigns.

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Lead Generation Through Content Marketing: A Hands-on Guide

A good lead is invaluable.

Consistent, targeted lead generation can work wonders for a business.

Despite being aware of this, you know it’s not quite easy to get hold of a lead – let alone hundreds of them each month. You’ve probably run dozens of campaigns for your business or your clients, ending up with too few precious leads. Ever wondered why?

The times – they are a changin’. The traditional lead generation ideas are not just obsolete – they are getting more expensive by the day. In this post, we will discuss how a well-targeted content marketing campaign can be an effective, efficient and affordable lead generation vessel.

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How To Use Public Relations To Amplify Your Content Marketing Strategy

Public relations activities can promote and distribute content, giving it a much greater reach and taking it to new and wider audiences.Is PR the missing link you are looking for to take your content marketing strategy to the next level?

In this blog, we have covered content marketing and its many advantages for businesses, from increasing brand recognition and building trust with their customer base to generating sales leads and exponential revenue growth.

Once you have developed a comprehensive content strategy, are producing engaging, high-quality content, there is one more step you can take to fuel your content marketing and really take it to a level which will help you grow your business exponentially: public relations.

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The Best Content Marketing Tools In 2018

Content marketing is about so much more than simply writing posts and articles.

To be truly effective in your content marketing, you must produce content which will encourage your audience to engage with you, build strong relationships with them, and ultimately convert users to customers.

More and more companies are using content marketing, including the world’s biggest brands. This means that in order to stand out from the crowd it is essential to understand your audience and be precise in producing the content they are looking for.

Thankfully, there are many content marketing tools which can support you in different aspects of your content marketing strategy from Social Media, to planning, to design.

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Guide to Social Media Content Marketing

There is now a word to describe the fear of not being able to access your mobile phone, “nomophobia”, which gives you some idea of how dependent we have become on our devices and the Social Media they bring to us.

People use Social Media to keep up with the news, access entertainment, get advice, and generally connect with the world around them.

For businesses, this represents an amazing opportunity. Social media can enable your business to reach an incredibly wide audience, helping you to build brand awareness, establish strong relationships with your customer base, generate sales leads, and drive growth and success for your business.

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