Let’s start with a clear message – blogs are here to stay.
The power of the written word is simply undeniable. The internet, for all practical reasons, runs on this power.
So, creating a blog that finds visitors, engages them and converts them into leads or customers is still the easiest, most used and most effective way of content marketing. In fact, for most businesses, writing a blog and content marketing are one and the same.
But are blogs the be-all and end-all of content marketing?
Good content comes in diverse avatars. In this post, we will discuss some effective, highly-engaging and powerful alternatives to blogging that can have a positive impact on your content marketing campaigns.